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Taglines

Coming up with a short, sweet, memorable tagline is among the more daunting tasks some writers can face, but it's one of things that I have seemed to have a knack for. Here are a few examples.


A Perfect Place
To Grow A Business
And Raise A Family
  I composed this line for use in Jackson County Economic Development messaging.

Customer-Driven...
Every Minute...
Every Mile...
  Poor customer service was a major problem for the Kansas City Area Transportation Authority. I devised this "slogan" as part of an extensive internal campaign -- that was later used externally -- to emphasize better customer service. In the first year of the campaign, customer-service complaints dropped more than 40 percent.

Disgust Your Kids
(They'll Love Your For It)
  This seemed like a fitting phrase to promote the Grossology exhibit in Science City that encouraged getting the "straight poop" about why our bodies do "all that icky, smelly, mushy, crusty, slimy stuff."

Fill Your Kids' Heads
With The Good Stuff
  This line, targeting parents and teachers, promoted the Brain exhiit at Union Station. The exhibit exceeded attendance goals.

Raise A Racquet   This tagline was used to encourage tennis players to join the United States Tennis Associaiton. We tweaked it to "Let 'em Raise a Racquet," when targeting parents.

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
     
     
 
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