Publications
As a former sports editor and news editor, I've also designed several newspaper sections, but I have included here only the newsletters and "mini-magazines" that I have been responsible for producing during my public relations and marketing career.
When I joined the United States Tennis Association's Missouri Valley section staff, I soon realized that the section's members were not receiving a whole lot of news about the players and in events in their own section, which encompassed Iowa, Kansas, Missouri, Nebraska and Oklahoma.
They needed a "local" alternative to Tennis and USTA Magazine, two publications focused almost entirely on the world's professional players. And a member survey confirmed that wnat the section's customers wanted was a magazine that had a focus "closer to home." Therefore, I created CrossCourt, a quarterly publication that started has an eight-page newsletter and grew to 12 pages with the final issue I produced for the section.