Taglines

Coming up with a short, sweet, memorable tagline is among the more daunting tasks a writer can face, but it's one of those things that I seem to have a knack for. Here are a few examples.

A Perfect Place
To Grow A Business
& Raise A Family!

Composed for use in Jackson County Economic Development messaging.

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Raise A Racquet

Used to encourage tennis players to join the United States Tennis Association. Tweaked to "Let 'em Raise A Racquet" when targeting parents.

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Customer-Driven...
Every Minute...
Every Mile...

Poor customer service was a major problem for the Kansas City Area Transportation Authority. I devised this "slogan" as part of an extensive campaign to emphasize better customer service. In the first year of the campaign, customer-service complaints dropped more than 40 percent.

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Disgust Your Kids

This seemed like a fitting phrase to promote the Grossology exhibit in Science City that encouraged getting the "straight poop" about why our bodies do "all that icky, smelly, mushy, crusty, slimy stuff."

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Fill Your Kids' Heads
With The Good Stuff

This line, targeting parents and teachers, promoted the Brain exhiit at Union Station. The exhibit exceeded attendance goals.

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